Why Does the Pedlar Sing?
What Creativity Really Means in Advertising
This is a fabulous book. ...It is possibly the book I would most highly recommend to anyone in marketing.
Rory Sutherland, Vice Chairman, Ogilvy
Buy Why Does the Pedlar Sing? from:
The Anatomy of Humbug
How to Think Differently About Advertising
If you're think you know how advertising works, think again. This book is fascinating, provocative and inspiring. It's a joy to read.
Jim Carroll Chairman, BBH London