Why Does the Pedlar Sing?
What Creativity Really Means in Advertising
This is a fabulous book. ...It is possibly the book I would most highly recommend to anyone in marketing.
Rory Sutherland, Vice Chairman, Ogilvy
The Anatomy of Humbug
How to Think Differently About Advertising
If you're think you know how advertising works, think again. This book is fascinating, provocative and inspiring. It's a joy to read.
Jim Carroll Chairman, BBH London