Links
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Why Does the Pedlar Sing?
A short talk and interview about my new book on creativity in advertising.
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Planners in the Boardroom?
We all worry about status - of planners in agencies, of agencies relative to clients - but how much does this get in the way of doing good work? In a talk to the APG from 2013, Paul offers provocative thoughts on working relationships.
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History of Strategy
Paul talks about the history of strategy in ad agencies, at the Cannes Festival of Creativity, 2015
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The Anatomy of Humbug
Interview with Russell Davies about The Anatomy of Humbug for Campaign magazine, February 2015.
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PGTips Case
Interesting documentary by Thinkbox about the UK's longest running ad campaign
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Why the Big Questions Matter
Presentation with Oliver Feldwick (CHI), at the Ad Association's LEAD conference in March 2017
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How does Advertising Work?
Some comments at an event hosted by 18 Feet and Rising in 2015
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Why 'Content' isn't a new idea
Speech given at the Internet Advertising Bureau Native and Content Conference in 2015
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Organisational Creativity
Talk given at IPA Effectiveness Festival in 2015, on learning and creativity in organisations.